Judul:Analisis Pengaruh Trust In A Brand Terhadap Brand Loyalty pada Produk Hand&Body Lotion Citra
NPM:10207539
Nama:HESTI WIDURI
Nomor Induk: FEUG/EA/JURNAL/00044/2012
Nomor Panggil:
Pembimbing: Dr. Dra. Peni Sawitri, MM
Abstraksi:ABSTRACT Customer loyalty to the brand product is a very important concept, especially in conditions of increasing competition level. In such conditions on brand loyalty is needed so the company can still survive. In addition, efforts to maintain brand loyalty is a strategic effort that is more effective than efforts to attract new customers. As one of the big companies in Indonesia, PT Unilever certainly does not want its customers to switch to another company's product. Therefore, demands to be the best should be the organization's commitment to its customers remain loyal. Unilever's corporate mission is to improve the vitality of life. This shows how the company really understands its customers. The research objective is to (1) To determine whether the variable brand characteristic, company characteristic, and learning together significant effect on brand loyalty to products Hand & Body Lotion Image (2) To determine whether the variable brand characteristic, company characteristic, and learning the partial effect significant impact on brand loyalty Hand & Body Lotion product image. Population study of consumer product users Hand & Body Lotion Image. This study using multiple linear regression analysis (multiple regression analysis model). Results showed that (1) Based on the results obtained that the F test, characteristic brand, company characteristic, and learning together have a significant effect on brand loyalty Hand & Body Lotion product image. (2) Based on the results obtained that the t test, characteristic brand, company characteristic, and learning partially significant effect on brand loyalty to products Hand & Body Lotion Citra.
Tanggal Sidang: 2011-08-13
Tanggal Penyerahan: 2011-10-10 00:00:00
Jenis Penulisan:JURNAL
Fakultas: Ekonomi
Jurusan: Ekonomi Manajemen
Format XML:XML Repository
URL Publish:http://library.gunadarma.ac.id//repository/view/19956/analisis-pengaruh-trust-in-a-brand-terhadap-brand-loyalty-pada-produk-handbody-lotion-citra.html/
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