JURNAL

Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma

Entertainment 2.0? The Role of Intrinsic and Extrinsic Need Satisfaction for the Enjoyment of Facebook Use

Judul Artikel:Entertainment 2.0? The Role of Intrinsic and Extrinsic Need Satisfaction for the Enjoyment of Facebook Use
Judul Terbitan:Journal of Communication
ISSN:0021-9916
Bahasa:ING
Tempat Terbit:
Tahun:2014
Volume:Vol. 64 Issue 3 2014
Penerbit:
Frekuensi Penerbitan:6 x 1 Tahun
Edisi:
Penulis:Leonard Reinecke1, Peter Vorderer2, & Katharina Knop2
Abstraksi:While intrinsic motivation has received broad attention in recent entertainment research, the effects of extrinsic motivation, such as social pressure to use media, on media enjoyment remain unknown. Based on an online-survey (N=230), this study tested the effects of intrinsic need satisfaction and perceived social pressure on the enjoyment of Facebook use with structural equation modeling. The results reveal complex effects of extrinsic motivation: While social pressure negatively affected autonomy need satisfaction, it was positively related to competence and relatedness need satisfaction. This study is the first to develop and test a theoretical model of entertainment experience in the context of social media use and to theoretically integrate the role of extrinsic need satisfaction in media enjoyment
Kata Kunci:-
Lokasi:P417
Terakreditasi:sudah
Jurusan:Komunikasi