JOURNAL

Layanan journal yang disediakan oleh Perpustakaan Universitas Gunadarma

ANALISIS DETERMI AN INTENSI MEMBELI TIKET PERJALA AN ONLINE MENGGUNAKAN MODEL INTEGRATIF

Judul Artikel:ANALISIS DETERMI AN INTENSI MEMBELI TIKET PERJALA AN ONLINE MENGGUNAKAN MODEL INTEGRATIF
Judul Terbitan:Mini Economica(Media Komunikasi Ilmu Ekonomi)
ISSN:0216971
Bahasa:IND
Tempat Terbit:Depok
Tahun:0000
Volume:Vol. 45 Issue 0000
Penerbit:Fakultas Ekonomi Universitas Indonesia
Frekuensi Penerbitan:
Penulis:Syarif Awad , Adrian Achyar
Abstraksi:This research investigates determinant of intentions to purchase travel online to- ward tiket.com. Using 3 model TRA,TPB and IDT. Attitude derived from TRA, perceived behavioral control from TPB and compatibility, complexity, perceived relative advantage derived from IDT. 100 respondent have using tiket.com for searching tikets are concluded in this research. Using Smart PLS 2.0, 7 out of 16 were significantly proven which is attitude, compatibility, trust, perceived rel- ative advantagc,perceived behavioral control, complexity to affect intentions to purchase travel online
Kata Kunci:: Intentions to purchase travel online; Attitude; communicability; per- ceived behavioral control; trust; compatibility; complexity; perceived risk; per- ceived relative advantage.
Lokasi:P181
Terakreditasi:belum