Layanan journal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | Business models and market entry mode choice of small software firms |
|---|---|---|
| Judul Terbitan | : | JOURNAL OF INTERNATIONAL ENTREPRENEURSHIP |
| ISSN | : | 1570-7385 |
| Bahasa | : | ENG |
| Tempat Terbit | : | NEW YORK,USA |
| Tahun | : | 0000 |
| Volume | : | Vol. 4 Issue 2-3 0000 |
| Penerbit | : | Springer |
| Frekuensi Penerbitan | : | |
| Penulis | : | Arto Ojala • Pasi Tyrvainen |
| Abstraksi | : | So far the critical choice of the entry mode for a target country has been examined ignoring the special features of firms. Particularly, the impact of the wide variation of business . models of software firms has been ignored. This multi case study investigates the relation i between the business model and the entry mode, of eight software firms. The results imply that the product strategy and the service and implementation model of a software firm are closely connected to the entry mode choice, while the distribution model of intangible software products does not seem to have an impact on the operation mode |
| Kata Kunci | : | Entry mode - Market entry - Business models - Software - Small firms |
| Lokasi | : | p.69 |
| Terakreditasi | : | belum |