Layanan journal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | INDUSTRIES AWARENESS ON KOTRA AND THEIR PERCEPTION ON KOTRI SERVICE QUALITY |
|---|---|---|
| Judul Terbitan | : | Journal of Business Strategy and Execution |
| ISSN | : | 1979-6854 |
| Bahasa | : | IND |
| Tempat Terbit | : | Jakarta |
| Tahun | : | 0000 |
| Volume | : | Vol. 1 Issue 2 0000 |
| Penerbit | : | BINUS BUSINESS SCHOOL |
| Frekuensi Penerbitan | : | Â |
| Penulis | : | Harry Istianto, Dimas Haryo Pribadi & Firdaus Alamsjah |
| Abstraksi | : | Since 2008, KOTRA Indonesia has focused its strategy on the customer satisfac enhancement, both in the origin country and destination country. However, there hasn't any adequate research to achieve a better understanding of how Indonesia market perce KOTRA. Further more, there is a concern that Indonesian companies might not very fallli to such international promotion agency like KOTRA regardless the longstanding existence Indonesia. The main objectives of this thesis are to measure the industries awareness on KOTRA, how they perceive KOTRA service quality. Methods are using questionnaire and measurem using statistical through mean scores. Complimentary data on import-export volume is deployed. Results show that industries which are not KOTRA 's customers are not familiar I International Promotional Agencies. Further more, all of Non-KOTRA Custo respondents do not know about KOTRA. However, KOTRA Customers have g understanding in IPA with a very good perception on KOTRA 's service quality. Recommendations given are strongly on the brand awareness building through promo image and association with Korean products. |
| Kata Kunci | : | Brand awareness; perceived service quality; international promotion agency |
| Lokasi | : | P290 |
| Terakreditasi | : | belum |