Layanan journal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | Loyalitas Terhadap Tim Olahraga: Mengintegrasikan Pendekatan Pemasaran Relasional dan Hirarki Efek (Studi Kasus Pada Persib Bandung dan Persija Jakarta) |
|---|---|---|
| Judul Terbitan | : | Mini Economica(Media Komunikasi Ilmu Ekonomi) |
| ISSN | : | 0216971 |
| Bahasa | : | IND |
| Tempat Terbit | : | Depok |
| Tahun | : | 0000 |
| Volume | : | Vol. 45 Issue 0000 |
| Penerbit | : | Fakultas Ekonomi Universitas Indonesia |
| Frekuensi Penerbitan | : | |
| Penulis | : | Abdul Aziz Rivaldho,Adrian Achyar,Karto Adiwijaya. Elevita Yuliati |
| Abstraksi | : | In sport industry, loyalty was considered as one of the most important aspect as the lack of match control often to happen. Therefore, relational approach is needed in order to create supporters loyalty. Moreover, hieararchy of effects; cognition- affection-conation is needed to describe further the relationship between consumers and the club itself. This research used Structural Equation Modelling (SEM) with Lisrel 8.51 as the statistical software. Furthermore, this research found that team attachment had a positive influence towards team loyalty. It was also prove that team self expression had a positive influence towards team attachment. Last but not least, This research found that team involvement had a positive influence towards team attachement |
| Kata Kunci | : | Loyalty; Team Loyalty; Relationship Marketing; Attachment; Sport Marketing. |
| Lokasi | : | P1 |
| Terakreditasi | : | belum |