Layanan journal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | MEMBANGUN KEPERCAYAAN INVESTOR MELALUI EMOTIONAL BRANDING |
|---|---|---|
| Judul Terbitan | : | PARADIGMA Jurnal Masalah Sosial, Politik dan Kebijakan |
| ISSN | : | 1410-3133 |
| Bahasa | : | IND |
| Tempat Terbit | : | Yogyakarta |
| Tahun | : | 0000 |
| Volume | : | Vol. 12 Issue 1 0000 |
| Penerbit | : | Universitas Pembangunan Nasional "Veteran" Yogyakarta |
| Frekuensi Penerbitan | : | 4X Per Tahun |
| Penulis | : | Suratna dan Eny Endah Pujiastuti |
| Abstraksi | : | Brand with positive equity is a company's asset. One way to form a positive brand equity is by building emotional branding. Emotional branding influences consumers by capturing their attention and continuously buy the brand so as to consumers' loyality be formed. If consumers' loyality is well appreciated, the consumers will decide to choose the brand and recommend it to others that, in effect, will surely increase the sale. The increasing sale will eventually influence company's profit that attracts investor to invest more capital valuable to develop the business. |
| Kata Kunci | : | percaya; emotional branding |
| Lokasi | : | P.19 |
| Terakreditasi | : | belum |