Layanan journal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | NEED FOR UNIQUENESS: KONSEP TEORETIS, KONTEKS SOSIAL DAN DILEMA PENGUKURAN DALAM ILMU PERILAKU KONSUMEN |
|---|---|---|
| Judul Terbitan | : | Jurnal Ilmiah Psikologi Inquiry |
| ISSN | : | 19797273 |
| Bahasa | : | IND |
| Tempat Terbit | : | Jakarta |
| Tahun | : | 0000 |
| Volume | : | Vol. 2 Issue 1 0000 |
| Penerbit | : | Universitas Paramadina Jakarta |
| Frekuensi Penerbitan | : | |
| Penulis | : | Iin Mayasari |
| Abstraksi | : | The theory of uniqueness has been invoked to explain attitudinal and behavioral nonconformity with respect to peer group, social-cultural as well as the development of a distinctive view of self via seeking novelty goods, adopting new products, acquiring scarce commodities. Present conceptual writing endeavors in psychology and consumer behavior that encompass I) the concept of need of uniqueness; 2) dilemma in social context; and 3) the measurement problem of need of uniqueness. |
| Kata Kunci | : | nonconformity; need for uniqueness; social context; and measurement |
| Lokasi | : | P63 |
| Terakreditasi | : | belum |