Layanan journal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | • PEMANFAATAN ALAT ANALIS1S PEMBELIAN PASOKAN OLEH USAHA KECIL : KASUS UD. CAHAYA AGUNG I |
|---|---|---|
| Judul Terbitan | : | Jurnal Ekonomi dan Bisnis Dian Ekonomi |
| ISSN | : | 0854-9087 |
| Bahasa | : | IND |
| Tempat Terbit | : | Salatiga |
| Tahun | : | 0000 |
| Volume | : | Vol. 8 Issue 3 0000 |
| Penerbit | : | FE Universitas Kristen Satya Wacana |
| Frekuensi Penerbitan | : | |
| Penulis | : | John J.O.1. Ihalauw; Yeni |
| Abstraksi | : | This article is about purchasing analysis in UD. Cahaya Agung I as a PT Unilever Indonesia Tb/c distributor. The article discusses about the use of matrix between Pareto and Supply Positioning analysis to manage the purchasing of goods. By using the combined analysis, the distributor gets clear view about the market it _______ faces. In addition the distributor may also be able to change and delevop strategies and tactics for increasing market share. |
| Kata Kunci | : | purchasing strategy and purchasing decision |
| Lokasi | : | p. 471 |
| Terakreditasi | : | belum |