Layanan journal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | Pengaruh Jenis Inovasi terhadap Perilaku Pembelian Produk Baru |
|---|---|---|
| Judul Terbitan | : | Mini Economica(Media Komunikasi Ilmu Ekonomi) |
| ISSN | : | 0216971 |
| Bahasa | : | IND |
| Tempat Terbit | : | Depok |
| Tahun | : | 0000 |
| Volume | : | Vol. 45 Issue 0000 |
| Penerbit | : | Fakultas Ekonomi Universitas Indonesia |
| Frekuensi Penerbitan | : | |
| Penulis | : | Ismi Tamara, A vanti Fontana 1 |
| Abstraksi | : | Many of big company such as Blockbuster, Dell, Motorola, Sony, and Yahoo move toward the end of their business. Such phenomenon happens because they cannot adapt and follow the disruptive changes in the market. Consumer inno- vativeness and disruptive innovation theories implied that each early adopter of different types of innovation have different characteristics. This research found that early adopters of disruptive innovation possess deeper knowledge in related product domain. Moreover, monetary resource proved to moderates the relation- ship of intention to actual adoption. Understanding the effect of innovation types towards actual adoption of new product provides manager better information dur- ing the product development decision making. |
| Kata Kunci | : | : consumer innovativeness; new product adoption; disruptive innova- tion; sustaining innovation; consumer electronic product |
| Lokasi | : | P96 |
| Terakreditasi | : | belum |