Layanan journal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | PROSES KOMUNlKASI DALAM MENGKAMPANYEKAN KESEJAHTERAAN HIDUP HEWAN (Analisis Deskriptif Kualitatif Proses Komunikasi dalam Mengkampanyekan Kesejahteraan Hidup Hewan oleh Animal Defenders Indonesia pada Masyarakat) |
|---|---|---|
| Judul Terbitan | : | Jurnal Komunikasi Massa |
| ISSN | : | 1411268X |
| Bahasa | : | IND |
| Tempat Terbit | : | Surakarta |
| Tahun | : | 2018 |
| Volume | : | Vol. 11 Issue 1 2018 |
| Penerbit | : | |
| Frekuensi Penerbitan | : | 2 x 1 |
| Penulis | : | Monica Ayu Nugraheni, Nora Nailul Amal |
| Abstraksi | : | Cats and dogs are pets that many around the society. However, sometimes people justwant to take care without think the responsibilities which affected in pet neglect and abuse.This condition raises many groups of animal lovers who serve to accommodate andovercome the abuse and neglect of animals, one ofthem is Animal Defenders Indonesia.This study examines how the application of communication process conducted by AnimalDefenders Indonesia as a messenger to the society as the message recipient, so [he effectsand expected goal about animal welfare by society can be achieved. Using a qualitativeapproach which is a descriptive research. In the sampling using purposive samplingtechnique and technique to collect the data is observation, interview and literature study.The data obtained were analyzed descriptively, based on the reduction, the presentationdata, and the last conclusion and verification.The results of research in the communication process that occurred in Animal DefendersIndonesia communicator is Doni Herdaru, administrators and volunteers. The message isabout the concept of The Five Freedom, able to raise public awareness to help improvethe life of animals to live a decent life and the level of abuse and neglect of animalsin the community can be reduced. Media used in delivering the message is throughsocial media Facebook, Twitter and Instagram and events are held. As a communicationprocess, campaigns conducted by Animal Defenders Indonesia provide a positive effect ofdonating, emerging desire to adopt and become volunteer for Animal Defenders Indonesia |
| Kata Kunci | : | Communication process;campaign;animal welfare;Animal Defenders Indonesia |
| Lokasi | : | P89 |
| Terakreditasi | : | belum |