Layanan journal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | SURVEY KEPUTUSAN MEMBELI |
|---|---|---|
| Judul Terbitan | : | JURNAL ISIP (JURNAL ILMU SOSIAL DAN ILMU POLITIK) |
| ISSN | : | 1693-9506 |
| Bahasa | : | IND |
| Tempat Terbit | : | JAKARTA |
| Tahun | : | 0000 |
| Volume | : | Vol. 7 Issue 0000 |
| Penerbit | : | YAYASAN KAMPUS TERCINTA |
| Frekuensi Penerbitan | : | |
| Penulis | : | Ai Heni Novianti |
| Abstraksi | : | Phone cellular products have' a lot of quality brands to be marketed. The Producers of phone cellular mostly offer the product with variety of choices, start from technological excellence, fixture, function, style, as well as price. . They compete to each other to introduce the newest product to the customer in order to meet the market driven strategy. Furthermore, they try to anticipate all consumer requirement and activity, environmental of consumer individual represent public condition or circumstances around the consumer characteristic. The consumer environment has four unique characteristics include the cultural factor, social factor, psychological factor and demography factor, where fourth of the factor own strong influence in course of consumer behaviour. This means, individual environment of consumer relatively needed by the producer to picture how individual, group and organizational chosen of one product to satisfy consumer need correctly and precisely. |
| Kata Kunci | : | |
| Lokasi | : | P63 |
| Terakreditasi | : | belum |