JOURNAL

Layanan journal yang disediakan oleh Perpustakaan Universitas Gunadarma

The Effect of Shape of Product Packaging on Consumers Intention to Purchase

Judul Artikel:The Effect of Shape of Product Packaging on Consumers Intention to Purchase
Judul Terbitan:UI PROCEEDINGS ON SOCIAL SCIENCE AND HUMANITIES
ISSN:2528-4142
Bahasa:IND
Tempat Terbit:DEPOK
Tahun:0000
Volume:Vol. 1 Issue 1 0000
Penerbit:UNIVERSITAS UI
Frekuensi Penerbitan:1 x 1 tahun
Penulis:Arung S. Adam , Madelyn E. Anakotta , Natasya Clarissa , Radinda D. Utari , Rinella Autrilia , Adiska Niramaya
Abstraksi:This research examines the effect of beverage bottle shape on the intention to buy among teenagers. Twenty participants between the ages of thirteen and seventeen years residing in Jakarta took part in this study. Data collection was done using a questionnaire assessing intent to purchase, which consisted of a single item that used a Likert scale response as the basis for determining the intention to buy. The final results showed that a tall and thin-shaped bottle generates stronger intention to purchase compared to a short and wide-shaped bottle.
Kata Kunci:component ; intention to buy ; bottle shape ; packaging
Lokasi:DEPOK
Terakreditasi:sudah