Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma
| Judul Artikel | : | Examining the Role of Exposure to Incongruent Messages on the Effect of Message Framing in an Internet Health Search |
|---|---|---|
| Judul Terbitan | : | Communication Research |
| ISSN | : | |
| Bahasa | : | ING |
| Tempat Terbit | : | USA |
| Tahun | : | 2014 |
| Volume | : | Vol. 41 Issue 2 2014 |
| Penerbit | : | University of Colorado |
| Frekuensi Penerbitan | : | 6 x 1 Tahun |
| Edisi | : | |
| Penulis | : | Traci Hong |
| Abstraksi | : | This study examines the effects of exposure to messages incongruent with one’s motivational orientation. In a factorial design with regulatory orientation and message frame as independent variables, participants (N = 106) conducted an information search on a web program. Participants selected online information that was congruent with their activated motivational orientation. Compatibility effects resulted in promotion orientation/gain frame and prevention orientation/loss frame participants reporting more favorable attitudes than promotion orientation/loss frame and prevention orientation/gain frame participants irrespective of exposure to messages incongruent with the activated motivational orientation. A similar pattern of results occurred with message recall. For behavioral intention, significant differences occurred for only the promotion orientation condition where gain-framed messages elicited greater behavioral intentions than the lossframed message. |
| Kata Kunci | : | Internet search, health messages, motivational orientation, goals, regulatory focus |
| Lokasi | : | P159 |
| Terakreditasi | : | sudah |
| Jurusan | : | Komunikasi |