JURNAL

Layanan jurnal yang disediakan oleh Perpustakaan Universitas Gunadarma

Examining the Role of Social Media in Effective Crisis Management: The Effects of Crisis Origin, Information Form, and Source on Publics’ Crisis Responses

Judul Artikel:Examining the Role of Social Media in Effective Crisis Management: The Effects of Crisis Origin, Information Form, and Source on Publics’ Crisis Responses
Judul Terbitan:Communication Research
ISSN:
Bahasa:ING
Tempat Terbit:USA
Tahun:2014
Volume:Vol. 41 Issue 1 2014
Penerbit:University of Colorado
Frekuensi Penerbitan:6 x 1 Tahun
Edisi:
Penulis:Yan Jin, Brooke Fisher Liu, and Lucinda L. Austin
Abstraksi:Publics increasingly use social media during crises and, consequently, crisis communication professionals need to understand how to strategically optimize these tools. Despite this need, there is scarce theory-grounded research to understand key factors that affect how publics consume crisis information via social media compared to other sources. To fill this gap, an emerging model helps crisis managers understand how publics produce, consume, and/or share crisis information via social media and other sources: the social-mediated crisis communication model (SMCC). This study tests essential components of the SMCC model through a 3 (crisis information form) x 2 (crisis information source) x 2 (crisis origin) mixed-design experiment (N = 338). The findings indicate the key role of crisis origin in affecting publics’ preferred information form (social media, traditional media, or word-ofmouth communication) and source (organization in crisis or third party), which influences how publics anticipate an organization should respond to a crisis and what crisis emotions they are likely to feel when exposed to crisis information.
Kata Kunci:crisis communication, social media, crisis response, crisis origin, crisis emotion
Lokasi:P74
Terakreditasi:sudah
Jurusan:Komunikasi