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Gun Focus Effect Revisited: Emotional Tone Modulates Information Processing Strategy

Judul Artikel:Gun Focus Effect Revisited: Emotional Tone Modulates Information Processing Strategy
Judul Terbitan:Communication Research
ISSN:
Bahasa:ING
Tempat Terbit:USA
Tahun:2012
Volume:Vol. 39 Issue 6 2012
Penerbit:University of Colorado
Frekuensi Penerbitan:6 x 1 Tahun
Edisi:
Penulis:Narine S. Yegiyan1
Abstraksi:This study attempts to clarify the relationship between message emotional tone and memory vividness, specifically gun focus effect. Based on findings in neuroimaging research, it is claimed here that positive and negative messages trigger different processing mechanisms in the brain and therefore later detail retrieval is dependent on the degree to which the same processing paths are activated. Overall, data support an assumption that visual recognition aids negative arousing content detail memory more than positive. In contrast, cued recall procedure is more helpful for recalling positive detail. For central detail the matching cues work together with the arousing content to boost memory specificity. Yet for peripheral detail, the matching cues help overcome the harmful effects of arousing content by reducing forgetting. Thus visual recognition minimizes gun focus effect for negative visual content and enhances it for positive. At the same time, a cued recall task minimizes gun focus effect for positive visual content and enhances it for negative.
Kata Kunci:gun focus, memory for detail, encoding, recall vs. recognition, emotion and memory interactions
Lokasi:P724
Terakreditasi:sudah
Jurusan:Komunikasi